Harry Potter Merchandise

This the poster advertising the new film. The colours used are very dark and mysterious which could show its moved on from being a typical childrens film, and like the characters the film has grown up. The quote ' The End begins' is powerful and draws the audience in as to what actually happens in the film. Although not much is revealed as to what the story line is the audience already knows it should be good as the other films were successful.

Harry Potter Merchandise

Harry Potter is on the front of Entertainment Weekly which is a major boost in promoting 'The Deathly Hallows Part-1'. As its on the front even people who dont buy the magazine will be able to see the advertisement of the film. Also as it made it to the front cover it means its important, otherwise it wouldnt be there so makes it more of a must see film.

Harry Potter Merchandise

Having a t-shirt merchandise can become a good idea as the person who wears it Is also advertising for the film. It is mainly targeted at boys as its dark colours and girls aren’t likely to wear it. It’s probably aimed at an older audience due to the writing and dark colours aren’t very childlike.

This is Gryffindor’s letter opener which would relate to an older audience as you would use it in an office. This shows that Harry Potter has a wide range of audiences and isn’t such a kid’s film as it was first portrayed to be. Having Gryffindor’s letter opener makes it seem realistic to the person who buys it can become the character.  

This bag is aimed at girls and introduces another audience as it relates to girls as well.  The background of the bag is Hogwarts which is immediately associated with Harry Potter, but it still kept to the dark eerie concept to show that Deathly Hallows is the darkest of the films so far. Another point is that Harry Potter could be more a boys film so they tried to reach out to the girl audience by bringing out a bag.  

This Deathly Hallows pendant is a symbol to represent the three magical objects the Elder wand, resurrection stone and cloak of invisibility this is targeted at big fans who follow the film as others wouldn’t know what it symbolises.  

This puzzle features exclusive pictures from the new film so gives the audience a sneak preview of what could happen in the film. Its targeted at a younger audience as it’s a puzzle as Christmas is coming up could be a perfect present for the stocking. They targeted it at a younger audience as most of the children who watched the first Harry Potter have grown up now so are still trying to include a younger audience.